Wine Tasting as Fundraiser
Fundraising is seen these days as an important part of any kind of campaign. Whether it be a charity campaign, a political campaign or an advertising campaign, there is a need to make money to pay the costs of promoting anything. There is a huge range of options for fundraising events in order to raise cash for just about any purpose. Auctions are just one example – having a room full of people all interested in helping a cause makes for a potential goldmine, by playing off the big wallets of one supporter against another. It is all about finding the right way to trigger people’s donating reflexes, and therefore there is a wide and varied range of ways to do so. One of the latest plays on people’s love of socialising combined with their love of wine – presenting to you the concept of Wine Tasting as Fundraiser.
A wine tasting as a fundraiser? You have to hand it to the person who came up with the idea, first and foremost. Wine tasting is one of those practices that is very hard to do without a smile on your face. For starters, there is a lot of wine around. Wine, containing alcohol as it does, is a great social lubricant, it gets people talking and it raises the mood. Generally at some point in a fundraising event there will be a call for helpers to circulate with buckets or some other receptacle taking donations from the appreciative crowd. The happier a crowd, the more likely they are to part with their money in larger amounts and help the cause. It is cynical, but it is also enormously effective as a fundraising strategy.
Another thing that boosts the effectiveness of a wine tasting as a fundraiser is the fact that wine tasting itself, among amateurs, is something that easily lends itself to humor. The act of taking a gulp of wine, (possibly) spitting it out and then trying to decide what flavors you just detected is an absolute golden opportunity for any jokers in the pack to make a bit of fun out of the whole thing. As with the above situation, this lends itself to a cheerful atmosphere which is hugely conducive to a successful fundraiser. The more fun people are having, the more money they will be happy to hand over. It really is that simple.
One question that may well be persisting at this point in a number of minds is “Where do you get the wine?” Well, this depends on what the fundraiser is for. If you are holding a charity fundraising event, you may wish to mention this at the liquor store or the supplier. With charitable donations being excellent for publicity, your supplier may well decide to give you a knockdown price on the wine. Even if it is a political campaign or an advertising event, the possibility of good publicity or the feeling they are helping a cause that they support may just persuade the supplier to do you a favor in the price department. It is all about how you use the situation.
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